Yes, I know you guys know that time goes fast... but I don't really even pay attention to that, or mean that. What I mean by "not take one moment for granted" is I try to get as much life out of every moment as I can so that each moment feels like a squeezed out and tossed lemon.
So, when you look at our branding (the sparkles, the leaves, the mom and daughter, the constellations.... (all of it)) let them fill you with joy and love and remind you that relationships are life greatest journey.
As far as the word Maple and Box: I really wanted to capture the essence of a magical childhood, and in my mind what is more wholesome and magical than a kid swinging and climbing on a breezy spring afternoon in a Maple Tree!
Every time I felt stress, I would immediately think about the perspective/expectation I was having on the situation I was in when the stress occurred and I would then "try on" a different perspective/expectation until I found one that brought relief.